Since 2016, the Apple Video Partner Program has enabled premium subscription video providers to participate in a new TV watching experience on the Apple TV app, helping customers discover the world’s best premium video content in one app, across all their devices.
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How it works
This program is designed for apps that deliver premium subscription video entertainment services. Participating apps are required to integrate with a number of Apple technologies, such as Universal Search, Siri, AirPlay, and single sign-on or zero sign-on, to ensure a seamless experience for customers.
As a result of this integration, these apps are featured on the Apple TV app and throughout tvOS, and their content is discoverable through Universal Search and Siri.
As a program member, you earn 85% of sales from customers who sign up using Apple’s in-app purchase system. You may also allow customers who subscribe using your payment method outside of the app to use that payment method for additional video transactions within the app. Photo editing software for windows 10 free download. You must enable in-app purchase to enjoy these economic benefits.
Participants
As of fall 2020, over 130 premium subscription video entertainment providers around the world have signed on to participate in this program, such as Amazon Prime Video, Binge, Canadian Broadcasting Corporation (CBC), Claro Video, C More, DAZN, Disney+, Globo, HBO Max, Joyn, Molotov, MUBI, myCanal, STARZ, and Viaplay.
Eligibility and requirements
To be eligible for the Apple Video Partner Program:
- The primary function of your app must be to deliver your own subscription service for premium video entertainment content.
- Your app must:
- Be available on both iOS and tvOS.
- Support Live Tune-In for your live content.
- Integrate with Universal Search, Siri, and the Apple TV app in all regions where those features and your service are available.
- Support AirPlay.
- If customers are able to access your app’s content by authenticating with credentials from a pay TV provider, or if a pay TV provider distributes Apple TV 4K or Apple TV HD as a set-top box, your app must support single sign-on and zero sign-on, as applicable.
- To participate in the economic benefits, your app must allow users to purchase through Apple’s in-app purchase system.
- You must agree to a separate addendum to the standard Developer Program License Agreement.
The program is currently available to Apple Developer Program members based in Australia, Brazil, Canada, France, Germany, Japan, Mexico, the Netherlands, Norway, Russia, Spain, Sweden, the United Kingdom, and the United States.
Tell us about your app.
If your are a premium subscription video entertainment provider and you think your app qualifies, or if you have questions, let us know.
App previews are short videos that demonstrate the features, functionality, and user interface of your app or game on your App Store product page. You can easily use a Mac to capture screen recordings of your apps on a Mac, an iOS device, or Apple TV.
Recording a Video
Office 365 apple app store. You can use a Mac running macOS Yosemite or later with QuickTime Player (Version 10) to record a movie of your iOS app on an iOS device or tvOS app on Apple TV.
iOS Apps
- Connect your iOS device to your Mac with a Lightning cable
- Open QuickTime Player
- Choose File > New Movie Recording
- Click on the down arrow next to the Record button
- Select your device under Camera and Microphone
- Record
macOS Apps
- Launch your app
- Open QuickTime Player
- Choose File > New Screen Recording
- Click on the down arrow next to the Record button
- Select Internal Microphone
- Record
tvOS Apps
The Apple Movie Trailer
- Connect your Apple TV to your Mac with a USB-C to USB cable
- Open QuickTime Player
- Choose File > New Movie Recording
- Click on the down arrow next to the Record button
- Select Apple TV under Camera and Microphone
- Record
Editing Your Video
To edit captured footage, you can use QuickTime or iMovie, which is included with every Mac. You can also use Final Cut Pro X, which is available on the Mac App Store and includes more advanced tools for editing video, audio, and motion graphics. Each preview should be between 15 and 30 seconds long and will appear in all countries and regions where your app is available. For best practices on creating app previews, including recommended use of graphics, text, and audio, see Creating a Great App Preview.
Format Requirements
Each app preview is device-specific and requires iPhone, iPad, iPod touch, or Apple TV to view and submit. You can submit a landscape and portrait version of your video for iOS devices. Your video must be in landscape orientation for Apple TV. Find detailed technical specifications and step-by-step instructions on how to submit app previews in App Store Connect Help.
Learn More
The Apple Movie Cast
Get best practices on creating app previews and step-by-step instructions on submitting app previews in App Store Connect.